AI Insights · Timothy · July 2024
Q2 2024 iOS Drawing & Coloring Apps Performance in the US
An overview of the top 5 drawing and coloring apps on the iOS platform in the US for Q2 2024, showcasing user engagement and download trends. Data provided by Sensor Tower offers insights into the apps' quarterly performance.
In the second quarter of 2024, the iOS Drawing & Coloring category has seen varying levels of user engagement across its top applications. Here's a glimpse at how these apps have performed, with insights from Sensor Tower.
My Coloring Book experienced a fluctuation in downloads, starting at 608K and dipping to 7K before rebounding to 527K and then settling at 86K by the end of the quarter. Weekly active users followed a similar trend, starting strong at 2M but gradually decreasing to 1.3M.
X-Flow's Happy Color by Numbers Game showed modest revenue generation, maintaining an average of around $2 each week. Downloads peaked at 190K in late May, with weekly active users reaching their highest at 1.1M in the same period.
Color by Number：Coloring Games from Wildlife Inc maintained a steady revenue stream, peaking at $641K in late April. Downloads and weekly active users remained relatively stable, hitting highs of 101K and 343K respectively.
Bimi Boo Kids Learning Games for Toddlers FZ LLC's Baby coloring book for kids 2+ saw its revenue peak at $69K in mid-May. Downloads showed an upward trend, finishing the quarter strong at 98K, and weekly active users ended on a high note at 286K.
Lastly, Pixel Art － Color by Number by Easybrain had consistent revenue, with a slight peak at $59K in early April. Downloads and weekly active users both showed an uptick towards the end of the quarter, with downloads reaching 81K and active users at 597K in early June.
For more detailed insights and data, Sensor Tower's platform offers comprehensive analytics on app performance across various metrics and categories.
